Many people spend hours crafting their resumes and cover letters. Others use professional resume writers.
When they find that they are not getting enough if any positive responses they tend to blame the tight job market, the "ignorant employers" or the world in general.
Here's the way it really is: If the resume and cover letter package is not getting a high percentage of positive responses, then it is flawed in some way and needs to be changed.
Forget about the money and time you invested. Forget about the pride of authorship...just fix it.
Think about these five things:
1. Does the resume and cover letter match the job opportunity?
2. Is there anything on the resume that is not relevant to the job opportunity?
3. Does the resume contain any information that would be perceived as negative?
4. Is the resume and cover letter format presented in a professional manner, putting your best foot forward?
5. Does the verbiage on your resume and cover letter suggest that you have done the research on the target company?
If you are able to accomplish the above 5 items, I guarantee you that your positive response rate will exceed 40%.
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